Once we know your business website’s goals, we can begin to define the scope of the project (i.e., what pages and features the site requires to fulfill the goal and the timeline for building those out). This stage is mostly covered in that insanely long form we mentioned in Step #1, However, we continue to work with you to identify the goals of your site during the design process and after launch.

With the scope now well-defined, we are able to finally start digging into defining how the content and features of your new business website will connect together for a pleasing user experience (UX).

Now that we the flow of your new business website laid out, we can start creating content and designing each of the individual sections and pages. With search engine optimization (SEO) in mind, we aim to keep individual pages focused on a single topic.

By now, your new business website should be at least 95% completed with real content and graphics. Now it’s time to make sure it all works properly before the launch. We combine manual browsing of the site on a variety of devices along with automated site crawlers to identify everything from user experience issues to broken links to make sure that the website is functioning properly.

Once your new business website looks and functions as it’s supposed to, it’s time to plan and execute your site launch! Together, we will decide on a date that works best for you and your company. This is especially important if we will be replacing an existing website because your site will be “down” for a couple of hours while your DNS propagates across the web. At this point, you should have a solid plan for both launch timing and marketing strategies (i.e. – how will you let the world know you have a new website)?

Once your new business website is online, our job doesn’t stop there. All month long we monitor your website for updates and security patches and use tools to see how users interact with your site in order to see if changes need to be made.