It's a new year and a time when many people vow to do away with their old habits and replace them with new ones. It always sounds like a great idea, but about 2 weeks into this 'new you', reality sets in and you come to the conclusion that change is hard and change is scary! But we must push forward. But I'm not talking about losing weight or being a better person, I'm talking about your business practices... more specifically, is your current website mobile friendly?
Did you know that over 85% of web browsing is via mobile devices (our website personally sees 94% mobile usage according to Google Analytics)? That's a staggering number. What that means (in our case) is that only 6% of people viewing our website are doing it on a desktop or laptop computer. So why would anyone build a website optimized for desktop usage? Well, because even though 85%+ people use mobile to access a website, it's reported that only 44% of those users end up purchasing something while on their phone. I guess there is still a warm and fuzzy feeling you get from processing a credit card on your home computer as opposed to your phone or tablet.
Do you know if your business website is mobile friendly? Well, you can easily check with the FREE Mobile-Friendly Test tool from Google. We ran this test on our website and it passed with flying colors. Phew!
So, is a mobile website necessary? Absolutely! In fact, it's more important than ever. One of the biggest changes that will affect businesses with an online presence is the implementation of the Google AMP Project. Google AMP stands for Google Accelerated Mobile Pages and it aims to make user experiences on the web better by optimizing code and images in order to make websites load quicker on a mobile device. This is not only because people are insanely impatient, but it also saves the users' data on mobile plans when surfing the web. But that's not all... in order to make the Google AMP project more accepted by businesses, Google claims to give companies with AMP optimized websites more weight when it comes to SEO ranking.
Now, not everyone out there is convinced the Google AMP project is the way to go, mainly because it creates a stripped-down version of your website, omitting some of the features that can make your website look and function truly great. Also, Google reportedly is a little biased towards using its own products as opposed to allowing some 3rd party competitors to take part in page optimization. I have a problem with that much like I have a problem with Apple making their own chargers and such. I don't care for the "my way or the highway" line of thinking. I like it when people (and companies) play nice with each other. It makes for a much nicer time around the sandbox.
So, whether you decide if a mobile-optimized website is good enough or if you want to fully-optimize for the AMP project, we have affordable website options to satisfy either decision you make. As a business owner, the choice is completely yours. We personally don't feel that we need to do bend over for Google until we see that it will make or break our business. What about you?