Turning Over a New Leaf
It’s a new year and a time when many people vow to do away with their old habits and replace them with new ones. It always sounds like a great idea, but about 2 weeks into this ‘new you’, reality sets in and you come to the conclusion that change is hard and change is scary! But we must push forward. But I’m not talking about losing weight or being a better person, I’m talking about your business practices… more specifically, is your website mobile friendly?
Why Should My Website Be Mobile Friendly?
Did you know that over 85% of web browsing is via mobile devices (my website personally sees 94% mobile usage according to my Google Analytics reports)? That’s a staggering number. What that means (in my case) is that only 6% of people viewing my website are doing it on a desktop or laptop computer. So why would anyone build a website optimized for desktop usage? Well, because even though 85%+ people use mobile to access a website, it’s reported that only 44% of those users end up purchasing something while on their phone. I guess there is a still a warm and fuzzy feeling you get from processing a credit card on your home computer as opposed to your phone or tablet. Do you know if your business website is mobile friendly? Well, you can easily check with the FREE Mobile-Friendly Test tool from Google. I ran this test on my own website and passed with flying colors. Phew!
The Google AMP Project
So, is a mobile website necessary? Absolutely! In fact, it’s more important than ever. One of the biggest changes that will affect businesses with an online presence is the implementation of the Google AMP Project. Google AMP stands for Google Accelerated Mobile Pages and it aims to make user experiences on the web better by optimizing code and images in order to make websites load quicker on a mobile device. This is not only because people are insanely impatient, but it also saves the users’ data on mobile plans when surfing the web. But that’s not all… in order to make the Google AMP project more accepted by businesses, Google claims to give companies with AMP optimized websites more weight when it comes to SEO ranking. Say whaaaat? Now, not everyone out there is convinced the Google AMP project is the way to go, mainly because it creates a stripped down version of your website, omitting some of the features that can make your website function truly great. Also, Google reportedly is a little biased towards using its own products opposed to allowing some 3rd party competitors take part in page optimization. I have a problem with that much like I have a problem with Apple making their own chargers and such. I don’t care for the “it’s my way or the highway” line of thinking. I like it when people (and companies) play nice with each other.
So, whether you decide if a mobile-optimized website is good enough or if you want to fully-optimize for the AMP project, I have affordable website plans to satisfy either decision you make. As the business owner, the choice is completely yours. I personally don’t feel that I need to do this until I see that it will make or break my business if I don’t have AMP optimized pages. If you don’t yet have a business website, please read my article 8 Reasons Why You Need a Business Website.