Building a Facebook page for your business is a great idea. It seems like everyone is on Facebook, so why not take advantage of the huge network of people? There are obvious advantages as well as disadvantages to having a Facebook page for business instead of a true business website. However, having it be the only online avenue for people to find you is not such a good idea.
Optics play a large part in how a business is perceived by the public. The general population knows that Facebook pages are free. While not a bad thing in general, having a Facebook page for business in place of a true website is kind of up there with using Print at Home business cards from Staples.
Seriously, why? Did you know you can get professionally printed cards from VistaPrint for FREE??? But, just like seeing those perforation marks on those print-at-home business cards, pointing people to your ‘website” and it landing on a Facebook page speaks volumes about your business. Now, I mean no disrespect… I’m simply trying to help educate all you small business owners out there.
This is a big one for anyone with a Facebook page for business, both old and new. Facebook is changing its news feed algorithm to show fewer feeds from businesses and more from friends and family. This is straight from the Facebook man himself, Mark Zuckerberg:
“As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.”
As great as this is for the average Facebook user, it’s a nightmare for those of us with Facebook Business pages. It’s straight-up business suicide for those who intend to use a Facebook page for their business instead of an actual website.
Just hiring anyone to design your business website is not enough though. Did you know on average, 91-94% of all web browsing is done on a cell phone or tablet? Whoever you decide to have you build your website has to make sure that they can build a site that is optimized for all platforms, most importantly mobile devices. If you would like more information about our affordable business websites, we are here to help.