The Allure of Free Website Builders
I’m sure you all have thought about building your own website for your business in order to cut costs. Sites like Wix, GoDaddy, and other free website builders make it look so easy. I mean, how hard can it be, right? Drag my picture here, edit the text there, BAM! Website finished. Now, the business will just roll in and you won’t know what to do with all your new clients who fell in love with your website. Well, we hate to burst your bubble, but it’s not that easy… not by a longshot. Nor is it free like they tell you. It’s all a bunch of hootenanny and we are here to shine the light on those shady bastards that tell you it’s so easy. Keep reading, because we will save you valuable time and money. You’re welcome.
We’re going to ask you just 3 simple questions and we want you to answer them truthfully. No cheating! The only person who will lose is you and your business if you do. Hopefully, after reading this, you should be able to better gauge whether or not you should tackle the task of building your own “free website” or if it’s best for you to just hire a professional website designer instead.
#1 – Do you have the technical skills to build your own website?
#2 – Do you have the time to build your own website?
Building websites take time… even for us, who have over 23 years of professional website building experience. Even if you are computer savvy but have never built a website before, there is a pretty large learning curve. If you still decide to move forward on your own, do you know where to start? Do you have a domain name yet? What about a hosting company? Have you figured out what platform you will be building on? What size and format should your logo be in? Have you wire-framed your website and each section? Do you know what images found on the web are legal to use on your site? If not, it can cost you thousands to avoid lawsuits. And don’t even get us started on building it with SEO best practices! That’s a rabbit hole you don’t want to go down. These are all questions that you will have to ask, answer, and then learn about before you even start on your free website. As a successful business owner, don’t you have better things to do with your time?
#3 – Are you sure this isn’t about your pride?
This is the toughest one to be truthful on, but please, try to. I get it, you’re a smart person, right? You figured out how to fix the leaky faucet in the kitchen last week without hiring a plumber at $150/hr. You changed your own oil instead of running to Jiffy Lube and you also installed the stereo in your vehicle without hiring an installer. If other people have done it, why can’t you?
Well, the answer is simple. You probably can… but we can almost always guarantee that a professional would do have done it better and faster, every time. Most people don’t want to waste their time doing something by themselves, only for the end result to turn out like doo-doo. So we choose to buy our furniture instead of making it and we choose to shop for our clothes instead of making them. It all boils down to furniture designers are good at designing furniture. Plumbers are good at fixing leaks. Mechanics are good at repairing cars and you’re good at whatever it is you are good at… isn’t that why you opened your business in the first place?
We are good at web design… and I’ll just leave that there.