Having a Facebook Page for Business

Building a Facebook page for business is a great idea. It seems like everyone is on Facebook, so why not take advantage of the huge network of people they offer? There are obvious advantages as well as disadvantages to having a Facebook page for business in place of a true business website. However, having it be the only online avenue for people to find you is not such a good idea.

PROS

  • Facebook pages are completely free.
  • It’s an excellent way to engage directly with your customers
  • A simple “LIKE” will allow you to continually reach those interested in your page

CONS

  • If you don’t update your page and stop engaging with your followers, Facebook will stop showing your feed to them
  • There is a lack of branding on Facebook page for business minus a background image and profile picture
  • Facebook pages limit the content you can put about your company and what you do
  • Less SEO control with a Facebook page for business than with a dedicated domain name
  • Facebook’s new algorithm for business pages will dramatically affect the audience who can see you
  • Optics (more about this coming…)

Don’t Underestimate Optics

As I wrote about in one of my previous articles, 8 Reasons You Need a Business Website, optics play a large part in how a business is perceived by the public. The general population knows that Facebook pages are free. While not a bad thing in general, having a Facebook page for business in place of a true website is kind of up there with using tear-off business cards from Staples as your business cards. Why, why… WHY!?!? Seriously, why? Did you know you can get professionally printed cards from VistaPrint for FREE??? But, just like seeing those perforation marks on those print-at-home business cards, pointing people to your ‘website” and it landing on a Facebook page speaks volumes about your business. Now, I mean no disrespect… I’m simply trying to help educate all you small business owners out there.

Changes to Facebook News Feed

This is a big one for anyone with a Facebook page for business, both old and new. Facebook is changing its news feed algorithm to show fewer feeds from businesses and more from friends and family. This is straight from the Facebook man himself, Mark Zuckerberg:

“As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.”

As great as this is for the average Facebook user, it’s a nightmare for those of us with Facebook Business pages. It’s straight-up business suicide for those who intend to use a Facebook page for their business instead of an actual website.

Finding the Right Website Developer

Just hiring anyone to design your business website is not enough though. Did you know on average, 91-94% of all web browsing is done on a cell phone or tablet? Whoever you decide to have you build your website has to make sure that they can build a site that is optimized for all platforms, most importantly mobile devices. If you’re interested, I wrote a short article about how important it is in this day and age to have a mobile-friendly website. If you would like more information about my website design services, feel free to contact us anytime.

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