The world has gone digital, and for some of you, left you scratching your head wondering what happened to the ways of old. The World Wide Web, e-mail, social media, responsive design, virtual assistant, e-commerce, PayPal, Stripe, metadata, Google Analytics… these terms are all part of the new world order for businesses. Maybe you were one of the lucky ones who embraced this change early and had a business website built early on. Or maybe you’re finally ready to get off the fence and join the ranks of your competition in the digital business world. Whether you have a business website or not, this article will explain why you NEED a business website.
A business website is an extra outlet for people to stumble upon your business. Having a business website is like having a store in every city in the world, except it’s open 24/7/365.
Websites are cheaper than they have ever been. With so many online resources, there has never been a better time to have a business website than now. Please, visit our Website Design Services page and check out our website options, each designed to fit the needs of any small businesses. If you need something customized for your business, please contact us and we can craft a Design & Marketing solution specifically for your business.
A business website will actually save you time! And we all know, time is money. Your business website is able to house an almost limitless amount of information. You can publish photos of your work or products, endless documents of information, questions and answers to popular questions, and more. All of these things save you time by freeing you up to run your business, instead of having to answer repetitive customer service questions.
As of 2017, it is estimated that there are almost 4 billion people who have access to the internet. Having a business website will allow you to tap into those users and ultimately, attract more customers.
Your business website is the hub of all of your marketing efforts. Have you ever noticed that every flyer, business card, magazine ad, car wrap, and even tradeshow booth has a company web address in a large, prominent spot on those marketing materials? That’s because your business website has the ability to house ALL of your information and can be accessed at any time of the day.
Optics. I’m sure that you’ve been to a website that is so bad, red flags start waving in your head because it’s certainly not what you’ve expected from that company. On the flip side, a brand new business, where the owner is working out of their garage, can have such a stunning design presence, that the business will look as reputable as the largest of companies. Your business website‘s design and functionality absolutely matter to the end user.
Your customers expect you to have one. Each day that passes, the bond between human and computer grow stronger while the bond between human and human grows further apart. People don’t want to talk to people anymore. They would much rather research the business online before pulling the trigger and (finally) contacting them.
Your competition has one. If potential customers can’t find you online, they will find your competition. That should be enough to have you pull the trigger right now and contact us to start on your business website right away!
What are you waiting for?
Your business website is your world-wide store, open 24/7 and always ready to share with a potential customer: product info, images, videos, answer questions, and (in some cases) online sales. Your business website is an employee that is cost-effective, always on time, never steals from you or calls in sick. Best of all, you can tailor your business website to EXACTLY what you are looking for, kind of like a dream employee.
Aesthetics is key when it comes to the character of your business website. People respond to looks and feel, so why would you rock a website that’s several years old? That’s why you should hire a professional web designer to bring your dream to life. This is where you will have to reach into your pocket because like anything, you get what you pay for and it takes money to make money.
Greatness is truly within reach
Website prices range from super cheap, even “FREE” (but not really – see my thoughts on that subject) to insanely expensive. When someone asks us “How much does a website cost?”, the answer is ALWAYS the same. We politely respond with, “How much does a house cost? Do you need a studio apartment in the middle of nowhere or a 12-bedroom mansion in the Hamptons?” It’s our snarky way of saying, business websites range in price depending on your needs, much like a house would. It’s all about features and content, which equates to time invested for the developer.
It is what it is… and it’s totally worth it
That being said, no matter what the price, business websites are cost effective. Even if you pay thousands up front for one, you know EXACTLY how much it cost and how long it will take to recoup your investment. There are (usually) no hidden fees or emergencies that require any further out of pocket expenses. The only thing you have to do is evaluate the ROI as you would with any method of advertising. That’s why we feel our financed website option, and low monthly plans are a no-brainer for small businesses. Be sure to check out my website options or contact us and we can find one that fits your needs.