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Case Study

1st Class Medical Billing

Tina Morrow is the owner of 1st Class Medical Billing, a family-owned business based in Simi Valley, CA. Tina has been providing billing services to medical providers all around the United States since 1995.


Owner, Tina Morrow has been in the medical billing business since 1995, but has never had a professionally designed logo, business cards, or website to represent 1st Class Medical Billing. Her previous business cards were very basic and provided for free by Vista Print. Tina was finally ready to take her business to the next level and it started with a more professional look and feel. We designed a beautiful logo, business cards, and website for Tina in less than 2 months.


Tina placed her complete trust in our creative direction as we dove into her projects one at a time. For the logo, we crafted something simple, yet powerful that identifies her industry. For her business cards, we focused on an eye-catching, but clean design paired with a unique tactile experience by choosing a suede card with painted edges and rounded corners. For the website, we focused on delivering a seamless experience to its users, regardless which device they would be using. We successfully created all projects on time and within budget.

“We have worked with Erik for the past 10 years. He has designed everything for our businesses including logos, brochures, folders, envelopes, and websites. He is extremely thorough and he meets every deadline every time. He will guide you through the design process from start to finish. We can always count on him to get the job done. Erik has a lot of experience and it shows in his work. We are always extremely pleased with the finished product and we recommend him for all your design needs! Thank you, Erik, for all you’ve done for our company!”

Joe & Shannon Harris
JH3 Company


January 9, 2020

We started the logo design project for 1st Class Medical Billing. Our process begins with research on the medical billing industry to see what the visual focal point is. Then, we put pencil to paper and start sketching ideas.

January 13, 2020

We took our 3 strongest logo ideas and created them digitally for Tina to review. Then, we set a meeting to showcase the first round of logo concepts via our web-chat meeting solution. After the meeting, we delivered the digital files for Tina to review at her leisure in order to provide feedback for the next round.

January 18, 2020

After receiving feedback on the first round of logos, we went to work refining the logo in order to present the second round of logos to Tina for approval. As usual, we nailed the final design in this round and no further refinement was needed. Tina signed off on the completion of her logo project by the end of day.

January 19, 2020

We delivered all logo files to Tina to our shared Dropbox folder. She now has high and low resolution logo files for use in print and on the web. Our logo design deliverables include the following formats:

  • AI
  • EPS
  • PDF
  • PNG
  • JPG

How Can We Help You Today?

If you're in the market for a new company website, logo, or any other design work... we would love the opportunity to earn your business!


1st Class Medical Billing Business Cards

January 19, 2020

With the new 1st Class Medical Billing logo now defined, we started on the initial design work for the new business cards. The first step is to gather all of the information that needs to be present on the business cards from Tina. Once we know the amount of info needed, it helps us define the space available for info and for design elements.

January 21, 2020

We sent Tina the first round of business card designs to look over. In order to help our client see her design in a real world application, we send her design mocked up on an actual business card. Being the awesome and responsive client that she is, she was able to provide feedback for the business cards and complete this project on the same day.

January 18, 2020

To further make our client’s lives easier, we facilitated the ordering of Tina’s business cards for her. We presented to Tina a list of options such as card thickness, finishes, rounded corners, painted edges, etc. Tina chose what she wanted and we handled the rest. All that was left was for Tina to do was to sit back and wait for her cards to arrive.

February 11, 2020

Tina’s business cards were delivered right to her doorstep. Normally, the printing of business card don’t take this long, but Tina desired something truly unique. She chose a card with rounded corners and a suede finish with bright blue painted edges. This meant that her cards needed to be sent out to a secondary vendor after being printed to have the edges painted, which took extra time. Tina was extremely happy with the results of her new cards and is proudly handing them out to prospective clients.

How Can We Help You Today?

If you're in the market for a new company website, logo, or any other design work... we would love the opportunity to earn your business!


January 27, 2020

Next was to build a new website for 1st Class Medical Billing. We did our research and identified the sections of a website that are most important for the medical billing industry. We took the existing textual content from Tina’s previous website and integrated it into her new website.

January 31, 2020

After only a few short days, the website was ready for review. We sent Tina the link to see her new website and request any changes. We made recommendations as to new sections and features that we felt should be included to keep her site on par with others in the industry.

February 24, 2020

After a few weeks of waiting for Tina to gather the info we requested, we began to add the content she supplied to the website. After adding the supplied testimonials, text content, and images, Tina began to get really excited at this point because she was beginning to see her new website was almost ready for launch.

February 26, 2020

After getting the green light that all of the website content was complete to her satisfaction, we launched her website by changing over the DNS information from her old website to point to our servers. Tina couldn’t be happier with the results of her new website!

How Can We Help You Today?

If you're in the market for a new company website, logo, or any other design work... we would love the opportunity to earn your business!

Thanks for your interest in Erik Allen Design & Marketing. If you would like to start a project with us, or would like more information about a potential project, please fill out the form below. We will get back to you as quickly as possible and we truly appreciate the opportunity to earn your business!