For some brands, redesigning a logo can be a refreshing, exciting process. For others, it’s a reluctant, nerve-racking experience. Will people still recognize your brand? Will the new look be off-putting for your loyal clients?
No matter where you fall on this scale, we look at your business completely objectively. Just because we enjoy redesigning logos doesn’t mean it’s the right move for you.
For brands that will benefit from a logo redesign, we focus on designing a logo that establishes a consistent company identity. This process looks a little different for every client, but we follow a proven process that includes: market research, design discovery, initial mock-ups in black & white, refined mock-ups in color, and ultimately, the final design.