Logos / Branding

A brand is an integrated identity that touches every aspect of what you do. It determines the look and feel of your company. You can’t do any marketing, advertising or public relations effectively at all without a brand.

Branding is about consistency. You have to make sure that you stick with your theme in order for branding to work. Stray too far and people won’t recognize you.

For some companies, redesigning a logo can be a refreshing and exciting process. For others, it’s a reluctant, nerve-racking experience. Will people still recognize your brand? Will the new look be off-putting for your loyal clients? No matter where you fall on this scale, we look at your business completely objectively. Just because we enjoy redesigning logos doesn’t mean it’s the right move for you.

For businesses that will benefit from a logo redesign, we focus on designing a logo that establishes a consistent company identity. This process looks a little different for every client, but we follow a proven process that includes: market research, design discovery, initial mock-ups in black & white, refined mock-ups in color, and ultimately, the final design.

Our designers specialize in branding and logo design. We have created branding for new companies and companies that did not have a consistent message since 1995. We have also helped start-ups determine and create their brand to move their business forward. Our creative team will work with you to design an eye-catching Identity to draw customers to your business.

What is Branding?

Branding is not logo design and logo design is only a part of branding. Think of branding as the whole enchilada and your logo is just the tortilla. Branding is the perfect harmony between your company’s colors, fonts, textures, and finally, your logo.

Having a consistent, clear brand helps customers get to know your organization’s personality, recognize your products/services, and distinguish you from your competitors. These days, your brand is conveyed across many touch points. Customers develop a sense of your brand identity through each of their interactions with your business, and many of those interactions happen online.

Our branding services combine logo design or refinement, visual design, typography, interactive design, and content strategy to create unique digital and interactive experiences that help you rise above the pack.

At the conclusion of your branding project, your business will be equipped with all of the digital assets and guidelines you need to create a consistent brand experience for your customers. For many branding projects, we include fonts, color swatches with HEX, CMYK, and RGB values and also a Brand Guidelines booklet (in PDF format), as well as a complete set of logo files.

Based in Southern California

We are proudly located in beautiful Simi Valley, California.
However, modern-day technology allows us to service clients all over the United States!

What Our Clients Say About Us

My company is an auto restoration business and new to the area. I originally ordered business cards and hand out flyers from Erik Allen's company and I was very pleased with the products. Our location needed some more attention, so I had them help with my logo and website development and we gained many more customers.

Melissa Herbelin 
Melissa Herbelin

We have used Erik Allen for many years for several marketing projects from website design to new branding & brochures and other marketing materials. He takes the time to understand our business and direction it needs to go. He makes sure there is consistency throughout all our marketing materials and is very easy to deal with if there are changes and adjustments. Thank you Erik for all your hard work!

Alex & Mindy Moody 
Alex & Mindy Moody

After almost a year of enduring non-stop excuses, unfulfilled promises and an unworkable website from a large media company, I finally pulled the plug. Fortunately, I discovered Erik Allen Design and Marketing. We met and went over what I was looking for in a website. What a difference! Erik had a great website up and working in no time at all and at a very favorable price. Erik is extremely talented and a pleasure to work with. I am very happy with the results and would definitely recommend Erik to any small or medium business who wants a better presence on the web.

David McNaught 
David McNaught

I can highly recommend Erik Allen & Erik Allen Design & Marketing having had an in-depth discussion with him recently. He is professional in every regard and most of all is there to help better your business in every way that he can through his many years of personal experience doing what he does best. Definitely call Erik up to discuss his website design/building and his short and long-term goals for both you and your business.

Scott Moyer 
Scott Moyer

Great experience, professional, available! great ideas and input, we have been through a lot of marketing services, Erik Allen was a pleasure to interact with, even when we did not know exactly "what this or that should be" Erik showed patience and understanding through the process.

Brett Lee 
Brett Lee

We have worked with Erik for the past 10 years. He has designed everything for our businesses including logos, brochures, folders, envelopes, and websites. He is extremely thorough and he meets every deadline every time. He will guide you through the design process from start to finish. We can always count on him to get the job done. Erik has a lot of experience and it shows in his work. We are always extremely pleased with the finished product and we recommend him for all your design needs! Thank you, Erik, for all you’ve done for our company!

Joe & Shannon Harris 
Joe & Shannon Harris
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